For decades the best lifestyle amenities have been shaped by geography. Golf demanded land. Skiing required mountains, snow, and seasonality. Surf was even less accessible, dependent on coastline and a lucky swell. PerfectSwell® changes that reliance by making world-class surf possible anywhere. For a small group of forward-thinking developers, that creates something rare: an amenity capable of defining a property, building community, and giving people a reason to come and return. But simply adding surf is not enough. The value comes from providing the kind of waves surfers travel the world to find.

That has been the focus of American Wave Machines for nearly a decade. PerfectSwell® surf technology was built around a simple idea that is far more difficult to deliver: create “The Wave Surfers Want.” Not a gimmick. Not a waterpark attraction. The real thing. That difference is now proving itself in luxury real estate, where the quality of the experience determines whether surf is a fleeting novelty or an anchor with staying power.

The clearest demonstration is in Brazil. JHSF placed PerfectSwell® at the center of Boa Vista Village, where the surf venue has operated since 2023, and later brought PerfectSwell® to São Paulo Surf Club. The model is now taking shape in an entirely different setting. In southern Utah, PerfectSwell® Zion will anchor Zion Shores, a luxury residential community built around waterfront living and world-class surf hundreds of miles from the nearest ocean.

The potential is huge. PerfectSwell® has already become the defining feature of major luxury real estate projects, giving American Wave Machines something unusual and valuable for a company at this stage: proven technology, operating history, and a model that can scale across markets and geographies. As more destination communities look to surf as a defining amenity, American Wave Machines is positioned to participate not only in one-off properties but also in the growth of the category itself.